Money making strategy of Online Marketing
Google, a player in the field of online advertising is now facing a tug of war with Facebook ads trying to capture the online advertising segment, and to some extent, they already have. The advertising strategy these two employ are quite different from each other in quite a number of things. Business owners on Facebook with their advertisements get to choose from a range of options available to them which allow them to specifically target a certain group of people. Business owner on Facebook can exactly choose the target audience based on the personal data Facebook has stored, whereas Google’s Adwords target a set of pre-specified keywords on your advertisement which then are correlated to the search item entered by a user.
Facebook is exceeding Google in terms of target audience. The power Facebook has is of the ever increasing number of Facebook users. The social profiles of each and every individual Facebook mentions, allows marketers all around the world to specifically target their advertisement upon, depending upon the demographic location, gender, likes, interest etc. Although Google has introduced Google+ which is supposed to take Google back to its unchallenged position in the world of online advertisements.
The similarities between the two are, they both deal in PPC advertising model, they both provide an online marketing model, namely the Facebook fan page and the Google+ business page. The key difference between the two lies in the motive of your advertising plan, are you trying to circulate information about you brand/product, or are you trying to sell a specific product. Marketers suggest a use of Facebook and Google simultaneously to promote your sales and business, and with the right kind of approach and plan, it can create wonders for your online advertising plan.
Google as a research tool and Facebook as a leisure website create all the difference. People on Google generally come with a purpose in mind, i.e. either to look up something, or to find a product, and the stay is generally shorter, whereas on Facebook people come to chat with friends, engage in virtual social activities and duration of these sessions often go up to 7-8 hours (if someone is really that idle to be on Facebook for that long). Secondly, on Facebook the barrier of trust is broken if a friend has liked the business page redirected by the ad, social behaviours have suggested that the likelihood of someone liking a page on Facebook dramatically increases if a friend has already liked the page, creating a domino effect.
Facebook allows businesses to connect to user on a friendlier and intimate level communicating their voice in a more profound way than Google does. However, Google exceeds the revenues generated by the ads business way more than Facebook. The advertising scenario will se a tussle between the two in the days to come as both of them strive to capture the market and strengthen their grip on the ad industry.