The project involves the development of an international marketing plan for an actual company. In general, the international marketing plan will involve the development of a strategic plan for a ‘real’ company that is considering (a) entering a new country, or (b) considering the entry of a new product/service to an existing international market, or (c) both. More info →
International marketing research presents a myriad of challenges for the international marketing manager. These include aspects such as: • Availability and reliability of research resources and suppliers • Appropriateness of data collection methodologies • Research costs variations. More info →
You work as the Marketing Manager of Miou Co. Ltd and top management is thinking ofestablishing an online grocery shopping website for its existing chain of national supermarkets in Australia. The fast growth of online shopping presents a challenge for shops and in particular for supermarket chains in Australia. Your task as a marketing researcher is to understand the consumer traits of internet shoppers, their general shopping orientation, their web-usage-related lifestyle, their psychographic characteristics, their motivations for shopping groceries online, their perceptions of the advantages and disadvantages of shopping online for groceries and situational factors that may elicit online purchase of groceries. More info →
Professional Learning Management – How successful is Toyota’s International Marketing Strategy in China.
How successful is Toyota's International Marketing Strategy in China. ? More info →
Introduction The issue of Racial Inequality has been a silent yet very alive phenomenon in many countries, most of them, developed. It has been kept quite far away from the glamor of the corporate world and is hardly a contender for everyday table talk(J. E. Grunig, 2013; Jain, De Moya, & Molleda, 2014). However, a major corporation has decided to tackle it heads-on and has attracted the attention of people far and wide. USA TODAY and Starbucks have collaborated to take initiative to dissuade the culture of racism and in order to that, they have decided to open it on public forums; in Starbucks coffee shops that is. “Each story, each voice, offered insight into the divisive role unconscious bias plays in our society and the role empathy can play to bridge those divides,” said by the chairman of Starbucks chairman and CEO of the Howard Schultz in a USA newspaper section. More info →