Marketing Plan
Author:
Publication Year: 2012
The Article is based on in depth analysis of marketing plans. It covers Swot Analysis, financial objectives, marketing objectives, Targeting and Positioning, Marketing mix and more.
About the Book

The assignment on topic Marketing Plan explains the marketing of any organization.

INTRODUCTION

The Article is based on in depth analysis of marketing plans. It covers Swot Analysis, financial objectives, marketing objectives, Targeting and Positioning, Marketing mix and more.

Marketing Objectives
•Objectives related to the Market Share: To gain 5% of the market for the edible oil industry of Bangladesh in next 2 years.
•Objectives related to the Profitability: To achieve a 20% return on capital employed.
•Objectives related to the Promotional Campaigns: To add to the responsiveness of the product amongst the targeted segment.
•Objectives related to the Survival of the Company: To continue to exist in the current market scenario which is not helping the cause of the company as well as the industry.
•Objectives related to the Growth: To increase the market share to 15% of the market for the edible oil industry of Bangladesh in next 2 years

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