About the Book

Internet And Electronic Marketing

Introduction

This E – Marketing Strategy for FAA – Financial Advisors Australia is based upon the plan for improving the awareness about FAA – Financial Advisors Australia. We also want to increase the sales prospects via this E- Marketing Strategy for FAA – Financial Advisors Australia for its sales team which is working for input investments. We have tried to model for SOSTAC marketing planning model. We have first worked for analyzing the present situation in FAA – Financial Advisors Australia in situation analysis. We had then put objectives to be achieved using this e- Marketing plan for FAA – Financial Advisors Australia. We will then do an evaluation of our plan including the steps, actions and tactical factors.  According to the recent economic studies, there is an estimation of an increase in per capita income by 90% by 2016        (Simmel 2007). There is a general belief that the region lacks awareness about the products in the market and perceptions regarding FAA – Financial Advisors Australia are outdated. This all has impacted the ability of FAA – Financial Advisors Australia to attract investments as well as new people towards it. FAA – Financial Advisors Australia has been trying hard to better the image of promoting FAA – Financial Advisors Australia as a great organization to work as well as investments. The campaign has a moderate interest and success by creating impact, bran building and placing FAA – Financial Advisors Australia firmly on talent map. The next hurdle in front of FAA – Financial Advisors Australia is for increasing brand awareness among its target audience. This will help them to firmly place FAA – Financial Advisors Australia in their target customers mind (FAA 2012).

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